How To Get Pr Makeup Packages

As a blogger over 4 years I often receive the question from boyfriend bloggers or instagrammers how to go PR and the attention of brands. Information technology took me a long time to get a successful influencer. This is a sensitive subject field because no one wants to tell their secrets or contact person of a brand, unless you have a swell relationship with this person. Beside being a blogger I'm also the PR and Content Manager of diverse brands in the Netherlands like Olaplex, Tangle Teezer, Color Wow, invisibobble and Florence by Mills. Then I know what brands are ordinarily looking for when y'all arroyo them. In this blogpost I will share my secrets as a blogger and how to arroyo brands to build a dandy relationship with them. Delight continue in heed that this is how I think you should approach brands.

What is PR?

PR means Public Relations and is often the department who works close with content creators, famous people and magazines to expose the brand on various platforms and unlike ways. Just a small part of the PR exist out of working with influencers: you desire to find the perfect influencers who fits well with the brand.

When exercise I approach a brand?

I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. Commencement I wanted to create a solide platform with bang-up content earlier someone takes a wait at it. During that fourth dimension I had over 7.000 Instagram followers and v.000 unique visitors each month on my blog. I thought that was a great number to start mailing brands and agencies. You want to make a corking outset impression, just approach them when you lot think they tin can't say no to yous. It would be a pity and waste of time if you lot are not happy with your content merely you lot look the brand will see it differently.

DO: Create a platform that is unique, that makes you lot happy. Starting a blog or an Instagram account shouldn't be the reason to go free stuff. No, you want to do this because it is your hobby or yous have to much on your mind and want to find a manner to limited this. Show your niche, dazzler, fashion or food and get in your own. If you call up yous can't to better than this, you are ready to ready some great emails to your favorite brands!

DON'T: Delight don't arroyo a brand or agency when you only have 500 followers or an Instagram business relationship that looks similar a personal business relationship with your cats or friends while you lot are a 'beauty blogger'. Your account should bear witness in a glimpse what your niche is and the amount of followers has to exist in a higher place the 1.000 before I can even put you on a PR list for updates (not fifty-fifty talking about receiving PR). If y'all only started your account a month ago it is better to look. I want to see that you created a platform that shows what your passion is and that you lot have a decent corporeality of followers that also interacts with y'all.

How exercise I reach a brand or PR agencies?

I often receive the question from people on Instagram: "Hey, I saw you lot received a PR package from that make, exercise you have contacts for me?". First of all, I usually ignore these questions because they frequently come from people who never like or comment on my Instagram posts or they don't even follow me! When people ask you these questions, all they want is free stuff. No, non letting you go it. And then here is what you have to practise.

DO: if y'all post regular, create unique content, tagging brands and using the right hashtags your favorite brands will find you! Nearly every make or agency has an Instagram and if they see your post where you lot tagged them, they might volition contact y'all for the astonishing content you created. Or interact on their Instagram, like their posts and enquire 18-carat questions to them in the comments. They will find you lot. If you can't expect you can approach them past mailing them. Most of the brands don't have a direct PR mail on their website, but they ever have an info or hello mail. You can use this e-mail and enquire if they can redirect your to the right department inside the company. That is how like shooting fish in a barrel it is!

DON'T: sometimes an influencers is unboxing a PR package on their Instastory and they tag the brand and PR director and so they tin track it. Delight don't approach the PR manager on their Instagram account! They unremarkably share their Instagram so they can stay in bear on with their content creators and rail all the content that is posted. Back in the days I worked for brand 10 and someone knew I was doing their Social Media. She approached me on my beauty account and asked how she could get on the PR list considering her emails were ignored. I thought it was kinda rude considering I was not responsible for the PR and if they ignore your (information technology was a huge brand) you are probably not proficient enough or match. Just arroyo the brand in a proper way by emailing them or sending them a DM on Instagram just never bother the PR managing director directly on their personal Instagram business relationship. The but thing you could do is follow their personal Instagram account and hoping you will catch their attention!

How to make a cracking beginning impression

You emailed them through their info mail, ended up at the right PR person within the make or received a directly mail accost from another sweet blogger who was so kind to share it with you: what at present? Proceed in mind that this is like an interview and you want to show why they have to put you on their PR listing. Some brands really track your email address, and then if you received a decline for their PR and arroyo them 6 months later they tin meet that they said no to you. That's why information technology is very of import how to approach them and what to say in your e-mail that convinces them to put you lot on their PR listing:

DO:

            Hello,  Thank you for your time! Permit me innovate myself: my proper name is An and I'1000 a beauty blogger for over 4 years now (tell why you lot started this platform and why beauty or fashion). I'thou mailing y'all because I believe I'm a great fit for the brand and I desire to keep up to engagement with all the news and launches. (why are y'all approaching them? Do you already dearest their brand or practice you lot meet lots of positive reviews about them?)  Tell them what you lot can do for them in exchange for being on their PR list! Possibly prove them your work you made of their products. Brands honey to hear that you already tried their products and created content with it (show your numbers or your unique work)  It would be great if I can be put on your PR listing because as you lot tin encounter I'thou a huge fan of the make.

DON'T:

"Allow'South COLLAB!" I seriously received some emails and DM'southward from influencers who approached me similar this. I can't even have you lot serious anymore. They never get a answer from me. In my previous part I said it was okay to approach a make through the DM, but never start talking about PR or collaborations in the DM. Ordinarily the person behind the account doesn't practise PR and they tin can direct you immediately to the correct person. Merely ask for information like: how practice I get in touch with the PR manager of your make? What is the email accost of the brand? Never send a brand a direct DM on Instagram with: He, I love your products! Want to interact? I still call back this is non the right style to approach a brand because

I don't know who y'all are
you ask for a collab without telling me what you practice

NEVER ASK FOR FREE PRODUCTS. If you lot are non on the PR list all the same and you arroyo a brand or agency with the question if you can get some products, you are doomed. Y'all starting time have to take all the steps in a higher place earlier you fifty-fifty dare to start asking this question. Luckily I ordinarily receive this question from girls who just turned 15 and retrieve they are an influencer considering they have 400 high school friends post-obit her account, I can't arraign her. These days anybody recall they can become an influencer en receive gratis products.

How to receive PR

Okay, the fun part is starting now! When you lot are on the PR list it means that with novelties yous will be the first one to receive a press release near this new launch. That withal doesn't mean that you will instantly receive products every bit soon as you are on the listing.

Receiving PR can be done in many ways. Brands can approach you considering they remember you fit with the specific launch or brand, you can utilise yourself for influencer marketing platforms like Octoly to receive products in exchange for content or you can ask the brand or agencies.

DO: When yous ask for samples or PR packages, e'er tell them what you lot tin do in exchange for receiving the samples. Be articulate and on how many and where you will postal service the content for them and what kind of concept you take to create it. When a new production launches or when you lot ask for a sample, nosotros want to hear from you how you will highlight this product. Come up with a plan and never ask for uncomplicated just receiving the product. The all-time timing to ask for samples is when a press release has been sent to you: in the press release they always state if in that location are samples available for the press to exam out. Answer on the mail and tell them what you tin exercise for them!

DON'T: A lot of brands don't always take samples because the products are just too expensive to gift them to everyone or they only ship them to the magazines and celebs. Fifty-fifty when you lot are on the PR listing doesn't mean you will always receive products . At that place are no unlimited amount of samples available so usually brands only pick 10 amount of influencers. And when y'all encounter your friend receiving PR and you not, don't attack the PR managing director. There is always a reason why you didn't brand information technology on the list this time because you never post something about the brand or you don't fit with the production. And then stop request why you lot don't receive anything from them and start request yourself what would exist the reason: are you not active anymore, do you still post relatable content and are you lot a not bad representative for this brand?

Edifice a relationship with the brand

For brands it is always dandy to see the attain nosotros accept on diverse platforms. We are 18-carat happy when we see yous posting about our products. It is always a two mode street when brands and influencers work together. But if you but started doing this you take to perform outstanding to be always on the list.

Keep tagging the brands in your mail. When you completed the "can I receive the production in exchange for x content?" we are always happy to run into that you keep showing the products on your feed. Information technology doesn't demand to be a dedicated post but just a glimpse is enough. That is how you lot build up the goodwill.

When you are on the PR listing and you receive a package from them, it is e'er swell to post something virtually the product you received. Some brands go along a list of the influencers they take send PR packages, and if you don't post anything of the product you might don't receive annihilation the next fourth dimension. They volition probably give someone else the chance to effort something.

Be patience, build your platform and create content

They key is to keep creating content, stay active. If y'all haven't been active for a month the make might will might ignore you. When your account hasn't been active for a while, your Instagram and web log volition loose unique visitors. This has an bear on on your reach. Try to post at least 2/3 times a week and on the days you don't mail service proceed interacting with your followers.

Edifice your platform means creating unique content but likewise stay in touch with your follower and the people you lot follow. You tin can simply abound with the assist of others. Dorsum in the day (3 years ago) I posted iii pictures a 24-hour interval on my Instagram to keep my business relationship active and to build a community. If y'all practice this, your account will become noticed.

Condign a blogger or starting a beauty Instagram account has to be something you are passionate about. Non considering yous want to receive free products some solar day. It is all about being part of a community where you can share your thoughts and feel with each other and learn from other. When your business relationship starts to grow and your followers corporeality stick with y'all, your business relationship volition go large. Stay true to yourself and create content that makes you happy.

I hope these tips helped you to approach brands and receive PR one mean solar day. Be patience and you will become noticed past your favorite brand. Information technology e'er helps to first buy their products and review them then they see you are familiar with their products. Similar I said, it is all about goodwill! If you did something for them without even asking, they will always be pleased to see your beautiful content!

Why did you started blogging or create an Instagram account?